Michael Langsner | How To Pivot Your Business During COVID

Join your host Giuseppe Grammatico and his guest Michael Langsner as he talks about how the pandemic shut down his world as a DJ but opened up a new one as a business owner. When thinking about what to pivot to, with all the restrictions on events and public gatherings, Michael wanted a more simple, positive,  and different business that he can totally run as his own. As Haven’s Sweet Shop founder, Michael tells us all about the months of roller-coaster experiences their candy and ice cream has gone and pushed through in this episode.

In this episode you will learn:

• From DJ > Banquet Manager > Live Events.
• “Everything was in the right direction except the cash register wasn’t full.”
• Why this business?
• The process of naming, and branding a business.
• On optimizing the utility of your resources.

Connect with Michael Langsner

Website: https://www.xeevents.com/
LinkedIn: https://www.linkedin.com/in/michaellangsner/
Michael Langsner Facebook: https://www.facebook.com/michael.langsner
Facebook: https://www.facebook.com/xeevents/
Youtube: https://www.youtube.com/user/XEevents/featured