Market Yourself, Not a Product
To attract an audience these days, you need to concentrate on forming relationships with your target market. But, says Paul Edwards, that doesn’t mean simply blasting your message out on blogs, social media, etc.
Because all the likes, comments, or downloads you get likely aren’t very impactful in the grand scheme.
Paul, a bestselling author, podcaster, and content ghostwriter, says it’s not about the quantity of content you “pump out.” It’s all about quality and how you laser-target your specific audience… to get the results you want.
In this episode you will learn:
- The best marketing channels for franchise businesses
- What you must absolutely do before buying any paid advertising
- The top 3 things to keep in mind if you’re going through a career transition
- How to avoid sabotaging yourself as a new entrepreneur
- And more
Connect with Paul Edwards
Website: http://www.thepaulsedwards.com/
Instagram: https://www.instagram.com/thepaulsedwards/
Twitter: https://twitter.com/thepaulsedwards
LinkedIn: https://www.linkedin.com/in/thepaulsedwards/
Facebook: https://www.facebook.com/thepaulsedwards
Book: http://www.thepaulsedwards.com/franchisefreedom