Creating Your Marketing Machine
What’s your marketing strategy? If you look to what your competitors are doing… and figure you should follow their lead… you’re not going to get the results you need, says Steve Gordon, bestselling author, founder of Unstoppable CEO, and business and marketing consultant.
In his consulting work, he advocates for an approach that brings in the right leads that turn into ideal Candidates. He says trying every new and shiny marketing fad that comes around is just spinning your wheels.
In this episode you will learn:
- How to find customers that value what you do (and are willing to pay accordingly)
- Why you need many fewer news Candidates than you think
- A referral strategy that actually works
- The unexpected benefits of hosting a podcast
- Why now is the best time to start a business
Connect with Steve Gordon
Website: http://www.unstoppableceo.net/